The logo files.
The supplied files are the only approved source. Always use them — never recreate or retype the lockup.
Downloads
The SVG is the master — derive everything else from it. PNGs are provided for contexts where SVG is not supported.
SVG — master (light surfaces)
SVG — dark surfaces
PNG — transparent background
Monochrome lockup is a brand decision — it will be added once signed off by the Marketing Team. Do not recolour outside these supplied files.
Clear space & minimum size
Clear space
Maintain a minimum clear zone equal to the blade’s full height on all four sides. No other graphic element, text, or surface edge may enter this zone.
Minimum size
Never place the mark at less than 24 px tallin digital contexts — below this the “C,B,C” letterforms lose legibility. In print the minimum is 15 mm. Below either threshold, use the mark alone without the wordmark.
The dashed border marks the clear zone boundary — keep all other elements outside it.
At exactly 24 px tall the letterforms are still legible on screen. Below this, omit the “emea” wordmark and use the razor mark alone.
Do / Don’t
- Use the supplied files — SVG for production, PNG where SVG is unsupported
- Respect the clear zone — at least the blade’s height on all four sides
- Observe the 24 px digital minimum and 15 mm print minimum
- Use the logo on backgrounds that pass WCAG AA contrast
- Stretch, squash, rotate, or distort the logo in any dimension
- Recolour outside the approved brand tokens
- Add effects — drop shadows, glows, gradients, outlines
- Place on low-contrast or busy backgrounds where the mark loses legibility
- Recreate or retype the lockup — always use the supplied file
The prototype’s stretched-logo failure is the canonical example of what the “Don’t distort” rule prevents — always set object-fit: contain (or equivalent) when placing the SVG or PNG in a fixed container.